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Marketing > Branding > Brand Strategy

Browse through our extensive list of free Brand Strategy magazines, white papers, downloads and podcasts to find the titles that best match your skills; Simply complete the application form and submit it. All are absolutely free to professionals who qualify.

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Maximizing LinkedIn for Business Get started on truly maximizing your LinkedIn presence with this informative eBook...
5 Ways to Boost Marketing ROI with Online Meetings This paper explores five ways your business can take advantage of online meetings...
Target Marketing Is packed with the latest know-how for the “go-getters” in the world of marketing...
Top Trending Marketing Resources for Spring 2016 Download this kit to learn everything you need to know about Online Marketing...
Calculating the ROI of Enterprise Collaboration Discover the impact of implementing social networking tools...
Voice of the Customer: The New Digital Frontier As more customer interactions become digital, marketers have a never-before-seen opportunity..
42 Rules of Social Media 42 Rules of Social Media for Small Business' is the modern survival guide to effective social media communications..
Digital Metrics Playbook: Measuring your Online Branding Strategies This book will change the mental model you bring to the analytics game,..
Ping! Zine -- Web Tech Magazine, Issue 72: Go Daddy, Your Ally In Internet Security Learn from the industry’s premier voice for both..
Display of Power: How FUBU Changed a World of Fashion, Branding and Lifestyle - FREE eBook! (Usually $8.99) An inspiring story for young..
Recent study: As eCommerce channel matures, it remains under-utilized for brand building. Global study of how brands organize and budget..
How to Choose an Attribution Platform for mCommerce Apps If you're considering attribution platforms for your app business, this is the..
A Brand-Builder's Guide to the Universe 17 Ways to Build a Great Brand Today..
Not So Satisfried: Understanding Why Burger King's New Satisfries Underwhelm Consumers In September 2013, Burger King announced the release..
Social Media Marketing: 12 Essential Tips for Success Learn how to effectively engage customer communities with a new, social marketing mix...
How to Promote and Measure Hashtag Campaigns Learn how hashtags can connect your social audience...
Online Brand Protection Guide: Key Steps for Protecting Your Brand and Domains Learn the four steps that comprise the ideal online brand..
Use Social Content To Drive Commerce People don't want advertising when making a purchase - they want valuable content. Social media is the..
How Superbrands Breed Superfans Discover 6 best practices for 10X greater fan growth...
When Brands Respond: How Brand-Consumer Conversations Improve Business Responsiveness is one of the most important dimensions of both human..
Building Your Brand on the Big 6 Networks In one quick-read collection, you'll discover more than 50 constructive tips and unique tactics..
Videos and Images Take Brand Engagement to the Next Level Content marketing is about more than just words created and broadcasted by a brand...
Web Presence Management: The Ultimate Guide Earn the customers that paid media can't buy...
The Experience: How to Create a Small Business Experience that Sells Uncover the mysteries behind how to create inspired and creative..
Mobile Benchmarks Report Are you ahead or behind in mobile? How does your business compare to other brands, and to your industry?..
Understanding Social Care Resolve issues, strengthen your brand, build lasting relationships...
From Kittens to Conversions: Content Marketing Leaders Increase Effectiveness with Video Content marketing Leaders plan to increase content..
IBM Marketing Cloud Demo: Drive Marketing Results Take a few minutes and watch this demo to learn more about how your organization can..
Great Mobile User Experience: It's All About Your Audience Great user experience captures mobile users right out of the gate instead of..
Why Website Personalization Matters Static sites are primitive and not compelling but once personalization is done well, you will find..
Powering Performance on a Field Marketing Level through Localized Content Advertising, Promotions, Search Contacts, and Cyber Community Connections ..
7 Ways the Mobile Consumer Changes Everything Shopper's mobile use in research and buying is exploding. It's no longer enough to think of..
Hooked: How to Build Habit-Forming Products (An Excerpt) Find out how successful companies create products people can’t put down...
3 Steps to Creating a Great Brand Name View this infographic to learn the 3 key steps you must take to create a great brand name...
7 Ways to Leverage Social Commerce on Your Site Social commerce has a lot of buzz, but many retailers are still seeking proven success..
What's in a Name? The right business name will make you stand out from your competition, help brand your company, and steer potential..
How Shopper Conversations Change With The Seasons Just as the shopping seasons guide demand in many categories, they shape the conversation..
Affiliate Marketing and Protecting Your Brand: Getting Your Ducks In A Row Learn key tips to optimize your affiliate marketing programs and..
Branding is for Cows. Belonging is for People. Break free from the herd and make stuff that matters...
7 Best Practices for Push Messaging Learn the 7 tenants of Good Push...
Every Relationship Starts with Getting to Know Each Other It's not easy, but personal and customer relationships are more alike than you..
Can You Buy Back Brand Equity? Target's response to the credit card breach had some initial success, but more still needs to be done to..
How Images Make Content More Shareable Find out how to increase your sales with some tweaks to your images and visual posts!..
Fueling Revenue with User-Generated Content Learn how brands can drive consumer content creation, capture data, and achieve unprecedented..
Omnichannel: From Buzzword to Strategy Discover a framework for using omnichannel to make higher customer engagement a reality for your..
Localize to Globalize: Unifying Messages, Experiences and Engagements Across Global Campaigns Learn about the challenges and best practices..
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